Intended Audience: Undergraduate Level Management and Business Courses
Foundation® business simulation is an engaging introductory simulation designed to teach all the essential elements of running a business: finance, the cause and effect relationship between functional areas, satisfying customer demands and competitive analysis. Participants take the reins of a $40 million company that has no clear direction and poor financial results. The task is to build the business, adding products and focusing the management decisions from every key department on the company's goals. In the Foundation® scenario, the overall industry has two market segments: low tech and high tech. Each company in the industry begins with one product but can develop a portfolio of up to five. From five to eight years, each simulated in one round, the management team shapes the company's future via decisions on Research and Development, Marketing, Finance and Production. In later rounds, modules on Human Resources and Total Quality Management can be added.
Foundation® simulates the management decision processes in a true-to-life, competitive environment. Each company competes for sales, profits, and market share while participants learn to read and understand financial statements, allocate resources and balance competing demands.
Used in corporate and university environments around the world, Foundation® is offered as an individual or team-based business experience. Flexible enough to fit a range of face-to-face and online teaching platforms, Foundation® has been used in courses ranging from two days to a full semester.