Intended Audience: Masters Level Management and Business Courses
Capstone® is a rich, complex business simulation designed to teach strategy, competitive analysis, finance, marketing, operations, human resource management, cross-functional alignment, and the selection of tactics to build a successful and focused company. Entering the Capstone® business simulation experience, participants face a complex and rapidly evolving scenario in which business acumen is tested and enhanced through modelling, analysis and strategic planning.
The challenge is to turn around a poor- performing, $100 million company, with five average products, in very different market segments, while satisfying customer demands for better, faster and cheaper products. With five to eight years to build success, there is immediate pressure for the management team to develop a strategy and implement it thoroughly with every decision.
Each round is a year in the company's life and decisions are made in research and development, production, marketing and finance. Additional modules – in human resources, quality management and sustainability, labour negotiations and advanced marketing – can be added to increase both the complexity of the task and the learning opportunities.
At the end of each round, comprehensive reports are provided on each company's individual performance. There is also an industry report with extensive detail –such as product value chains for each company, inventory on hand, and production capacities – providing ample opportunity for competitive analysis.
Capstone® provides the rare opportunity to experience running a complete business, with the benefit of reports that show clear correlations between management decisions and outcomes. Faced with a full range of strategy-based decision-making options, participants have the opportunity to try new tactics, test unfamiliar strategic paradigms and take risks in a risk-free environment.